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That Prime Minister Narendra Modi made a pitch for Made in India products during the elections is no news. Now, he has made an even stronger pitch for people to not only start substituting foreign brands with Indian brands but also going vocal about them by endorsing them.
That Prime Minister Narendra Modi made a pitch for Made in India products during the elections is no news. Now, he has made an even stronger pitch for people to not only start substituting foreign brands with Indian brands but also going vocal about them by endorsing them. Taking a leaf out of popular imported brands abroad, PM Modi during his recent address to the nation went on to tell Indians how important for us to substitute imported products with desi ones and at the same time promote it like the other countries. He said word of mouth will work best when it comes to promoting Made in India products.
So, if you are one of those convinced by Modi's argument that Indian companies should get preference over foreign ones when it comes to buying but wondering what are the real substitutes like. Here's a list of desi products made in India which could be used instead of foreign brands.
Chuck Britannia, Danone go for homemade Amul dairy products
The Dairy industry is perhaps where our made in India products rule. The scale at which the sector has grown in India is amazing. Take for example, Amul, which has been in the market for 75 long years now and also has been a popular choice. The success stories of Indian dairy firms Amul, Nandini (South India) and Mother's Dairy (North India) is something to be proud of. And why not when you could buy an Amul butter from the same supermarket you get a Britannia?
Corona beer, No way!
Thanks to the virus, even the Corona plant was forced to stop brewing beer. Now, if you are looking at an Indian equivalent, then Bira 1 it is for beer.
Peter England, Van Heusen, Allen Solly Indian or imported?
Has it ever occured to you that these english sounding stylish brands could be made in India? These brands are actually made by Madura Fashion and Lifestyle owned by Aditya Birla Conglomerate. These brands could give any foreign brands a run for their money as they are among most sold men's clothing in the market.
Mysore Sandal/patanjali
From Maggi to sanitisers to Atta and soaps, Patanjali has it all. IF you were all for scented soaps for aromatherapy then try the famous Mysore Sandal soap manufactured by MSIL in Karnataka. This is not only natural but time-tested too.
Why go for Revlon or a Mac when we have Lakme?
Revlon, Mac, Maybelline, L'oreal may be the preferred choice of cosmetics. But let me tell you our very own Lakme is no less. A subsidiary of Tata oil mill, Lakme is a 70-year-old industry which has stood the test of time. From compact powders and lipsticks to nail polish, Lakme has everything that you want on your dressing table. So the next time you visit a fancy story or order online, go for Lakme and not the exorbitant Mac or a Revlon.
Tata / Mahindra for automobiles
A large part of India's GDP comes from automobile industry. With no cap on the number of cars a family can own, the number of vehicles on the road has gone up. Vehicle sales have risen and how. There may be a BMW or an Audi but Indians largely go by mileage. So nothing can beat Indian makes when it comes to value for money and maintenance. Tata, Mahindra, Bajaj and TVS are some of the most preferred vehicle brands in India known for its credibility.
Cafe Coffee Day: Love going to coffee shops and Starbucks is all you can think of? Well, let me tell you CCD coffee is much better and offers a variety of options too. Grown in chikkamagalur's coffee plantations in Karnataka, the locally sourced coffee seeds are not just aromatic but also tasty. A cup is enough to boost your energy.
No Durex, it's Kohinoor for condoms
Durex, the ads have fascinated young couples in India. But if you didn't know there are India made options too that are equally good. Kohinoor, Manforce and Skore are a few of them.
Coke a must for you? Why not a frooti?
Malls, theatres thrive on sales of coke and pepsi which are soft drink majors. Even though they have their plants here, their roots are abroad and so considered a foreign commodity. Now, why not opt for our India made drinks like paper boat, Maaza or a frooti?
Biotique and Himlaya instead of L'oreal
The influx of foreign brands in the cosmetic market is massive and thanks to our film stars who have been chosen as the brand ambassadors to push these products, the sales are enormous. It's time we switched to cosmetics manufactured by our very own companies like Shahnaz Hussain, Himalaya, Biotique or Lotus
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