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Ikea India sees 180 mn visitors in 5 yrs
On August 9, 2018 Sweden-based home furnishings retailer Ikea entered India with its first store launch in Hyderabad
On August 9, 2018 Sweden-based home furnishings retailer Ikea entered India with its first store launch in Hyderabad. On completion of five years in the city, the company held an event on Monday to list its accomplishments. Since its launch, Ikea across India has witnessed over 180 million visitations (online and physical), till date. In Hyderabad, the store recorded a footfall of 30 lakh (3 million) in-person and 11 million online visits from July 2022 to August 2023. The retailer aims to draw more visitors on weekdays, so as to shift the footfall from weekends, which is around 20,000.
At present, Ikea has five physical stores and an online presence in six cities. The company employs 3,000 coworkers in all its markets and 628 exclusively in its 4.8 lakh sft space flagship store in Hyderabad. During the event, the retailer also announced its plan of expansion in its existing cities along with entering new markets such as Pune and Chennai.
“We entered India with an investment package of Rs 10,500 crore. This investment will be utilised to its fullest with the completion of projects that are in the pipeline. We are looking at phase wise expansion over the next five years,” CEO of Ikea India Susanne Pulverer said.
