Vitero Tiles rolls out new shades

​Hyderabad: Vitero Tiles, a tile brand from the house of Aparna Enterprises Ltd recently launched ten new tile shades. The tiles added to its overall collection will be available in two dimensions priced nearly at Rs65 per sqm. 

T Chandra Sekhar, director, Aparna Enterprises, said: “Tile industry in India has been growing many folds owing to the emerging real estate sector. To address the ever-growing market demands, we continue to innovate with offerings in shades as well as designs.”

The colour palette has shades of gray, granito, choco, black, dark brown and snow white. The tiles are made from a mixture of fine clay and elements like silica, quartz and feldspar, using state-of-the-art technology from Scami and Keda. These double charged tiles are resistant to scratch, stains and low maintenance demand, added the company official.

“The tile segment in Indian market is very versatile as the demand varies from region to region. The market for double charged tiles category alone is expected to see a CAGR growth of 25per cent in the next four years,” Ashwin Reddy, managing director, Aparna Enterprises, said.