Berlin has long been the stage for major consumer tech unveilings, but on September 5th, 2025, it wasn’t a smartphone or foldable screen that stole the spotlight. Instead, it was Sir James Dyson, pulling up to the Dyson Store in a vintage Mini, a nod to his admiration for disruptive design. The symbolism wasn’t lost just as Sir Alex Issigonis redefined mobility in 1959 with the Mini’s radical engineering, Dyson is aiming to reinvent how we clean, purify, and style in our everyday lives.

The technology company unveiled 11 new products across categories, spanning vacuums, purifiers, fans, robots, and haircare range. While global availability begins now, Dyson says India launch timings will be announced later. For consumers already tuned in to Dyson’s cult-like reputation in beauty and home care, this signals a wave of cutting-edge hardware that blends engineering rigor with lifestyle aspirations.

The world's slimmest vacuum cleaner, the Dyson PencilVac

James Dyson has long believed in “making things smaller, lighter, and better performing.” Dyson PencilVac embodies this philosophy. The 38mm diameter machine effortlessly glides and floats across floors and cleans in all directions, including sideways and under low furniture. It is driven by the new powerful and compact Hyperdymium 140k motor, which is about the same diameter as a 2 Euro coin.

It also uses a linear dust separation and compaction system that lets its tiny bin hold five times more debris than its 0.08L capacity suggests. The four fluffy brush bar cones, which self-remove hair or threads, in the cleaner head are powered by two dual drive motors in the middle of the conical brush bars. Add app connectivity, dual green light lasers to highlight dust, and a hygienic syringe-style ejection system, and it feels like a reinvention of how we think about vacuuming.

The upgraded Dyson V8 Cyclone cordless vacuum

When Dyson launched the V8™ vacuum in 2016, it set the template for cordless cleaning, a format which is still popular among consumers. Now, the Dyson V8 Cyclone upgrades that legacy with 30% more suction, 50% longer runtime, and a hot-swappable battery for whole-home coverage. It also introduces a triggerless power button and multiple cleaning modes, while a self-emptying dock (will be available from 2026) aims to eliminate the mess of emptying bins altogether.

For loyalists, the backward compatibility with existing V8 attachments is a thoughtful move and new owners have access to a wide range of compatible tools, making the Dyson V8 Cyclone vacuum a powerful solution for whole home cleaning.

The New Dyson V16 Piston Animal

Built for the highest cleaning performance across the whole home, the Dyson V16 Piston Animal deep cleans across different floor types, picking up even the longest hair, without tangling. Driven by Dyson’s next-generation Hyperdymium 900W ultra high-speed motor, it delivers 315 air watts of fade-free suction to tackle stubborn dust and debris.

The advanced All Floor Cones Sense cleaner head intelligently adjusts suction and brush bar speed for every floor type, while the patented anti-tangle conical brush bars eject even the longest hair straight into the bin as you clean.

James Dyson said, “The Dyson V16 Piston Animal is powered by our most power-dense Hyperdymium motor. It is the first to have Dynamic Cyclones where five additional cyclones cut-in, on boost mode, for extra suction power. The improved cleaner head intelligently senses changes in floor type, automatically adjusting suction and brush bar speed. Two conical brush bars remove even the longest hair to be sucked directly into the bin, which holds 30 days of dust thanks to our CleanCompaktor™ mechanism. Plus, it is a wet and dry vacuum thanks to our upgraded Submarine head. This picks up debris and washes floors without spreading dirt, as well as cleaning up spills on hard floors.”

Robots Get Smarter: Dyson Spot+Scrub Ai

Robotic vacuums aren’t new, but Dyson’s approach feels futuristic. The Dyson Spot+Scrub Ai robot doesn’t just map rooms, it “sees” stains using AI-powered cameras and green LED illumination, going over stubborn spots repeatedly until they’re gone. It recognises nearly 200 household objects, from cables to socks, and cleans around them with precision.

Its wet roller even self-cleans with fresh water while in use, eliminating one of the biggest gripes with current robot mops. For Indian households that juggle pets, kids, and multitasking, this could finally be the robot that convinces skeptics.

James Dyson said, “Dyson engineers have been developing robotic cleaners since the 1990s. We revealed the first DC06 in 2001 and have continued to develop vision technology since then. Now we have engineered a robot that intelligently detects, identifies, and cleans stains, spills and debris, identifying stubborn stains and going over and over them until they are gone, using advanced AI. It is a determined, intelligent, and adaptable machine! The wet roller even cleans itself with fresh water as it rotates, ensuring your floors remain spotless. It vacuums carpets, washes hard floors and cleans itself hygienically – with the Dyson Spot+Scrub Ai robot vacuum, dirt now has nowhere to hide.”

Brand NEW: The Dyson HushJet™ Purifier Compact

A brand-new, never-before-seen format, expanding Dyson’s purification range. The Dyson HushJet Purifier Compact is a new, very high flow yet very quiet, small format purifier, engineered to deliver whole room purification.

Featuring Dyson’s new HushJet Nozzle, this launch is the next evolution in Dyson’s iconic Air Multiplier™ technology, introducing a completely new way to silence the way the air exits air through the exit nozzle. Some compact purifiers on the market can be as loud as 60 dB whereas ours remains low at 44 dB at full flow, just 24 dB in sleep mode, and is almost twice as powerful.

It’s a third of the size but can deliver 80% of the purification capacity of the Dyson Big+Quiet purifier, perfect for concentration spaces and bedrooms.

Dyson’s launches often sound like a mix of science fiction and futuristic appliance catalogues. But there’s a method to the madness. The company has a track record of rethinking formats others take for granted - the bagless vacuum, the bladeless fan, the cord-free stick, the ultra-fast hair dryer (with no heat damage). With this new lineup, it’s doubling down on making things smaller, lighter, and smarter without losing power.

For India, the impact will depend on the timing and pricing whenever the products are available in the market. Dyson’s products come with a premium price tag, but that hasn’t stopped them from finding a loyal base in urban households where the demand for cleaner air, faster solutions, and smarter gadgets continues to rise. In that context, Dyson’s design-led engineering bets could well pay off.