Live
- India Faces Blow as Pacer Mohammed Shami Ruled Out for Remainder of Australia Series
- Farmer’s Day Celebrations Held at Palem Agricultural Research Center, Nagarkurnool
- Biden Pardon: Joe Biden Commutes Death Sentences of 37 Inmates, Including Child Killers and Mass Murderers
- South Korea: Yoon believes impeachment trial takes priority over martial law probe
- Strict Action for Non-Adherence to Time Management - DMHO Dr. Swarajya Lakshmi
- Joyful Semi-Christmas Celebrations at Sri Saraswathi International School
- Over 13.29 lakh houses approved for rural poor in Maharashtra: Shivraj Chouhan
- District Collector Urges Timely Completion of Indiramma Housing Scheme Survey
- Digital Arrest Scam: Hyderabad Man Duped of ₹7 Lakhs by Fake Crime Branch Police Callers
- Sukhbir Badal seeks President's Police medal for officer who saved his life
Airtel Launches India’s First AI-Powered Network Solution for SPAM Detection
AI solution processes 1 trillion records on a real time basis. Flags 100 million spam calls and 3 million SMSes every day.
In a pioneering move to curb the country’s spam menace, Bharti Airtel (“Airtel”), today, launched India’s first network-based, AI-powered spam detection solution that will significantly solve the issue of spam calls and messages for its customers.
A first-of-its-kind solution by a telecom service provider in the country, the tool will alert customers in real-time to all suspected spam calls and SMSes. The solution is free of cost and will get auto-activated for all Airtel customers without them having to raise a service request or download an app.
Gopal Vittal, Managing Director and Chief Executive Officer, Bharti Airtel said, “Spam has become a menace for customers. We have spent the last twelve months to solve this comprehensively. Today marks a milestone as we launch the country’s first AI-powered spam free network that will shield our customers from the continuous onslaught of intrusive and unwanted communications”.
“Designed as a dual-layer protection, the solution has two filters – one at the network layer and the second at the IT systems layer. Every call and SMS passes through this dual-layered AI shield. In 2 milliseconds our solution processes 1.5 billion messages and 2.5 billion calls every day. This is equivalent to processing 1 trillion records on a real time basis using the power of AI. Our solution has been able to successfully identify 100 million potential spam calls and 3 million spam SMSes originating every day. For us, keeping our customers secure is a burning priority.” Vittal added.
Developed in-house by Airtel’s data scientists, the AI-powered solution uses a proprietary algorithm to identify and classify calls and SMSes as "Suspected SPAM". The network powered by state-of-the-art AI algorithm analyses various parameters such as the caller or sender's usage patterns, call/SMS frequency, call duration amongst several others, on a real time basis. By cross-referencing this information against known spam patterns, the system flags suspected spam calls and SMSes accurately.
How does India’s AI-powered SPAM free network work?
Airtel cracks down on SPAM with its first AI-powered network solution
Additionally, the solution also alerts customers to malicious links received via SMS. For this, Airtel has built a centralised database of blacklisted URLs and every SMS is scanned in real time by a state-of-the-art AI algorithm to caution users from accidently clicking on suspicious links. The solution can also detect anomalies such as frequent IMEI changes – a typical indicator of fraudulent behavior. By layering these protective measures, the company is ensuring its customers receive maximum level of defense against the evolving landscape of spam and fraud threats.
