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Snapchat may roll out a gaming platform as early as next month
1. Instagram is expected to copy Snapchat’s gaming platform shortly after. 2. Snap may be rolling out a new gaming platform for Snapchat at the company’s Snap Partner Summit in Los Angeles on April 4th.
Earlier also Snapchat has tried its hands in games. Last year the company launched "Snappables," a set of AR lens games. But the new platform codenamed as "Project Cognac" would be a larger venture into the gaming world, and it would permit outside developers to create games that would actually present in the Snapchat app.
As per a report from CNET, in January Snap also bought out Australian game studio Pretty great, which could add hint at a new gaming push. Moreover, in Summer 2018 the Information reported that Snap was working on a gaming platform for the fall of that year, which would gel with Cheddar's report assuming the program The Information reported on was delayed a few months.
The Chinese tech conglomerate Tencent that possesses Riot Games, League of Legends and popular messaging app WeChat as well. Last year it also bought a 12 per cent stake in Snap. Tencent said at the time that it could "explore cooperation opportunities with the company on mobile games publishing and newsfeed," which also again hint towards a push gaming for Snap.
When thought why Snap would want games in Snapchat, the answer is quite simple: more money and more user engagement. Similar to Facebook Messenger before it, which has featured games directly in the app for years, adding games to Snapchat could offer a new source of revenue for Snap from developers looking to place games in the app, from advertisers looking to place ads in games, and maybe even from iPhone and Android-style in-game purchases as well. In addition, there's the simple matter of monopolizing people's attention: users who play games in the Snapchat app aren't browsing Instagram.
