Let’s celebrate the toughness of mothers

Bollywood actor Sonali Bendre is taking a powerful stand for mothers in India by joining the latest campaign All Out #IDidntKnow / #MujheSabNahiPata. The campaign celebrates mothers who are tough enough to acknowledge that they don’t know everything. It features a film about a mother’s story which aims to help Indian moms be more aware and vigilant against the threat of dengue.

In the film, a mother describes how societal pressures made her believe that she knows how to protect her child. But as her son is treated in the hospital for dengue, she realises she didn’t know that her own home could become a breeding ground for dengue-carrying mosquitoes. Sonali Bendre, campaign spokesperson and a mother herself, uses the platform to inspire mothers to share their stories to help their peers be more vigilant and support each other.

With the premise that one mother’s acceptance of not knowing it all has the power to encourage other moms to be more vigilant, the campaign highlights that it takes a tough mother to admit. Speaking on why she is lending her voice to the campaign, Bollywood actor Sonali Bendre says, “As a mother, I try every day to do my best, but I also know how it feels to not get everything right and learn from my mistakes. Admitting that I do not know it all as a mother does not make me any less of a parent.

In fact, it helps me learn and grow when I seek knowledge from those who have had different experiences. I support this campaign because it encourages mothers to support each other by sharing their own experiences."The 360-degree campaign will start with the digital film, followed by on-ground activations with bloggers and influencers and a robust online outreach.