Redefining the breakfast and snacks

Slurrp Farm, a young Indian food brand, started by two mothers Shauravi Malik and Meghana Narayan, is attempting to promote healthier eating among young kids, and their families. It has launched a new range on crunchy-munchy snack packs loaded with nutritional benefits– ‘The Mighty Munch & Mighty Puff’ are made with multigrain millets – ragiand jowar, NOT fried and contain NO maida, preservatives, artificial colours or transfats. They are available in both savoury and sweet flavours like tangy tomato, cheese and herbs and chocoragi.

These are new additions to their healthy and tasty snack and meal-time options. After successfully selling at top modern trade retails outlets, ‘Slurrp Farm’ is attacking the general trade segment with thiscompetitively priced Rs. 20 product. These snack-packs are designed for school going kids to pop into their bags, and their parents too!

Speaking about their latest offering, Shauravi Malik, co-founder, ‘Slurrp Farm’ said, “One of the things that became obvious to us when we looked at the market for children’s products was the sheer lack of junk-free options. We have decided to address the snacking and breakfast categories with our current set of products and have ensured a perfect balance between health and taste. As a brand we are doing what theFSSAI’s “eat right movement” is attempting to do in the food retail world (getting food industry on board for implementation of draft food labelling regulation.)”

“We use less sugar, less salt, good fat and real ingredients along with the goodness of millets. Our products contain no fillers, no preservatives, artificial colour or synthetic flavours. While the basis of the recipes came from our families, we have also worked on the proportion and taste for our audience by consulting nutritionists and pediatricians. We have been very careful to distinguish between food fads and food science,” she added.

Sharing further information on the retail aspect, Meghana Narayan, co-founder, ‘Slurrp Farm'said, “Our vision is to build India’s largest “real” food company. In just about a year and a half, we are available across 300 stores in India, serving close to three lakh customers and have a 40% repeat rate on Amazon. We also sell across several other online platforms including BigBasket, FirstCry and BabyChakra. Additionally, we are expanding our B2B business by partnering with some of the top hotels in the country. We aim to achieve a turnover of Rs 40 crores in the next one year.”