A Powerful Project Lets Men, Women And Children Become Frida Kahlo For 15 Minutes

Many of us have imagined what it would be like to channel the spirit of Frida Kahlo. And I’m not just talking about donning flower crowns and perfectly draped fabrics, perhaps sporting an unabashedly contiguous line of hair above your eyes or lips. I mean transmitting the strength the Mexican artist embodied, the fearless attitude with which she approached her art, and the enduring power that led her to overcome illness, injury and heartbreak.

Brazilian photographer Camila Fontenele de Miranda has certainly thought this concept through. For her project “Todos Podem Ser Frida (All Can Be Frida),” she’s inviting men, women and children to stand in front of her lens as Kahlo incarnate, dressed as the fashionable icon. Most importantly, though, she asks her subjects to conduct Kahlo’s electric intensity through their poses, gazes and moments of self-reflection.

De Miranda recounted that she first learned about Kahlo in an art class in college. “First, I fell in love with the colors, but then I found a strong, almost spiritual connection between us,” she told HuffPost in an email. “I started reading a lot about her life and work, until the moment I plucked up courage to make something inspired by her. I felt it was like a mission, because I needed her in my personal and professional life.”

She originally conceived of “All Can Be Frida” in 2012 when she was working in advertising and dabbling in photography as a hobby. The series began as a project focused on men dressed as the artist, donning clothes and accessories that spoke to themes associated with Kahlo’s life: “Frida por Inteiro (Entire Frida),” “O Amor de Frida (Frida’s Love),” “As Cores de Frida (Frida’s Colors),” “A Dor de Frida (Frida’s Pain),” and “O Aborto de Frida (Frida’s Abortion).”

“Entire” broadly spotlights the strength and intensity of Kahlo’s persona as an individual, while “Love” tracks the turbulence and intimacy she experienced primarily with husband Diego Rivera, among other lovers. “Colors” draws from the wild use of pigment in Kahlo’s work, while “Pain” focuses on the agony she depicted in her self-portraits, stemming from a life of illness, including polio as a young child. The latter theme, “Abortion,” similarly refers to the fact that Kahlo, after suffering through a litany of injuries resulting from a tram crash, struggled to bear children, experiencing miscarriages and an abortion.

It made sense for de Miranda to work with men in her series at the start, she says, in an attempt to explore how Kahlo herself embraced gender fluidity and pushed the boundaries of sexuality. “Frida used to wear men’s clothes, and also there were rumors about her bisexuality,” de Miranda added. “I think she was really brave for living with such intensity, fearless of experimenting to be the other.”

But de Miranda soon expanded the project to women and children, too. She says that once she started sharing the project on the Internet (mostly on Facebook), she noticed a significant interest from all types of people who wished to embody Kahlo. “And it wasn’t aesthetic, there was something else,” de Miranda said. “She has a power that I just can’t explain.”

Now anyone can participate in the project, for free. It takes about 15 minutes for the characterization — courtesy of a team of photography assistants and makeup artists working in a mini studio — and the shoot. According to de Miranda, the magic of her series happens before she even takes a photo, when the participant is “walking through the path of self-knowledge.” As she reiterated throughout our exchange, “All Can Be Frida” is just as much about the resulting photograph as it is about the sitter, and de Miranda, discovering new things about themselves.