Social advertisements with a cause

Social advertisements with a cause
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Highlights

I keep thinking about the basic principle of advertising” yells Jon Hamm’s Don Draper in the famous American Series, Mad Men.

“I keep thinking about the basic principle of advertising” yells Jon Hamm’s Don Draper in the famous American Series, Mad Men. Advertising had indeed come a long way from commercially intended targeting at the masses to the infusion of style and celebrity glitz around it. Just like movies, advertisements inspire and rule the urban masses of any civilization, India being no exclusion. We wear, walk and live most of the branded products that are widely advertised and propagated via all medium. Advertisements do not represent products anymore; they also propel inspiration to lives in all sections of the society.

The essence of media and promotion has now taken a whole new turn, with a corsage of social messages. The social messages with causes are now incorporated in the modern day advertising to make people think about various worldly threats and their ramifications. This holds a standing testimony to the fact that advertising, indeed, is no more a stale fruitcake being force fed to the public to increase brand sales. The concept of promotion has taken that ideal pedestal to uphold public interest.

Take a look at some inspiring and hard hitting print ads that are now trending all over the Globe. Messages pertaining to tobacco, torture, abuse, rape, alcohol etc., will make you stop in whatever you are doing and think for a while!
A picture is worth a thousand words..
Torture Victims Are People Just Like You And Me
The message talks directly about what it feels to be tortured and left in the World post the event dealing with the aftermath, both physical and psychological.
Stop The Violence: Don’t Drink And Drive
Drunken driving has become a social evil costing lives. More initiatives are taken on this front to address the issue with visually appealing ads.
Premature Ending: “If you smoke, statistically your story will end 15% before it should.”
Tobacco causes cancer; what more, it impacts lives attached to you. Think before every puff you inhale.
World Wide Fund For Nature: Frightening vs. More Frightening
This beautiful message is addressed in the interest of diminishing wildlife and the need to safeguard the species.
Your Skin Color Shouldn’t Dictate Your Future
The fight called racism has been here since the time immemorial. This picture depicts the strength that lies in equality and not the color contrast.
Deforestation Continues With The Turn Of A Page
Protecting trees is as crucial as protecting wildlife. This message hints at reducing the usage of paper and letting in more trees to breathe.
Air Pollution Kills 60.000 People A Year
This inspiring ad talks about how the chemical gases expelled from the factories mix in the atmosphere every single day killing us slowly. Talk about dodging a bullet with a simple message!
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