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Junk food brand positioning in supermarkets
Highlights
Junk food brand positioning in supermarkets. Lays, Kurkure, Cheese balls and Namkeens you would have seen them all at the leading departmental stores and the Kirana shops all across.
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Lays, Kurkure, Cheese balls and Namkeens – you would have seen them all at the leading departmental stores and the Kirana shops all across. In fact, if you think about it with much pondering, you will recollect your brain cells seeing those colourful packets in a more closer angle than the rest of the stock – so close that they stand under the limelight of your memory. Do not blame your hyperactive cognitive functioning for this – this has nothing to do with you.
Brand positioning – perhaps this is the new age Mantra of all the leading retailers in the Country. Positioning junk foods at close vicinity at the entrance of the stores, malls and shops only proves that this industry has more than prepared itself to invade the mind sets of the consumers. The craving and addiction for these loaded foods that come with harmful components is not unknown. Many people resort to ending up consuming these foods despite the trending medical alerts about the harmful manifestations – the power of brand positioning is such!
The health experts now attribute the growing level of weight again, unhealthy obesity and lifestyle diseases directly to the dangerous yummy snacks that come a knocking with trans fats, monosodium glutamate and high cholesterol. Individuals living in the urban sections are more prone to these sizzling bites than any other, thanks to the busy life and no time to manage the sinking diet.
The doctors also hold the manufacturers of these companies responsible for starting a ‘junk food pandemic’ in the metro masses. While lawsuits are pending at the courts against these ‘giants’, more and more causalities of men dying of heart attack in their early 30’s at the hospitals are being reported.
The brand positioning of these snacks have totally invaded the child segment. Children are increasingly becoming addicted to the nasty cravings to bite into the titbits, thereby letting the slow poisons to affect their physical and mental wellbeing at the early stages of life. The ad commercials, huge bill boards and popular celebrities endorsing these products makes it even more tempting and captivating for the young consumers to give them a try.
As the urban masses continue to live in the blissful ignorance and welcome the unwanted diet into their lives. The FMCG market is fully capitalizing on the vulnerabilities of the crowd to encroach the space.
The junk food brand positioning is certainly affecting the lifestyle pattern of healthy individuals and the growing teens. It is completely left to the buyers to give a thought before throwing a large bag of attractive chips into the shopping bag. The brand positioning is largely affected with the resolute and personal choices, and not the visual affliction.
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