The end of thin models!

Ace designer Wendell Rodricks presented the 'aLL PRIMERO' collection at the plus size show at Lakme Fashion Week (LFW) Winter/Festive 2017 in Mumbai. The presentation broke myths about plus size fashion where colour, style and fabrics were concerned with designs made to flatter men and women with great curves and ample muscles like the Apple, Pear, Hourglass, Rectangle and Carrot shapes.

The Plus Size Store launched its PRIMERO collection with Rodricks at the fashion gala. Varonica Campabell, India's first transgender plus size model, opened the show. Later 20 other models walked the ramp who were selected through an audition held in June.

"I have always wanted the fashion industry to be size inclusive and this collaboration with aLL - The Plus Size Store takes it one step further. There are so many restrictions put on plus size fashion whether there are certain colours that flatter their shape or a fixed silhouette. With PRIMERO, we're breaking all these myths and prevailing rules and regulations," said Rodricks.

The fabric for the collection were primarily moss crepe, Lycra, cotton, satin, jacquard, polyester georgette, single jersey, Lycra cotton and mercerised Giza for men's T-shirts. Linen dobby stripes were an interesting part along with over-dyed twill Lycra that was perfect for men's and women's jeans.

Women's wear was a kaleidoscope of colours as fluid creations floated down the ramp on the jaunty confident models. Layered tunics, asymmetric gowns, swinging dresses, capes and kaftans -- some speckled with silver heart motifs.

Ending the high octane show was the finale surprise -- ace singer and actor of musicals like "Jesus Christ Superstar" Deveika Bhojwani dressed in a glamorous magenta and purple long creation by Wendell Rodricks serenaded the audience with a great rendition of the foot tapping number of the popular hit song "Killing me Softly".