Videocon announces Diwali bonanza

For the auspicious and glittering festival Diwali, Videocon brings to its customers special Diwali Bonanza. The campaign that is designed to enhance the shopping experience of the customers offers Buy in 2016, Pay in 2017 benefit along with free gifts and extended warranty on Videocon products.

The Diwali campaign comes with distinct benefits on the purchase of Videocon products including LED TV, Washing Machine, Air Conditioners and Refrigerators. Customers will take home assured gifts such as Oxyfryer, branded sunglasses, steam iron, dry iron etc.

The gifts may vary depending on the products purchased. Beyond this, on purchase of Videocon LEDs, customers will be entitled to 5 years complete warranty. This year, Videocon is also adding to its bouquet of offers the ‘buy in 2016 and pay in 2017’ deal, allowing customers to take home Videocon products at zero down payment and no EMIs in 2016.

Announcing the offers, Anirudh Dhoot, Director, Videocon said, “This year we plan to give all our customers an opportunity to make the most of this festive season and this is what our offers define. We have curated some special deals this year such as the ‘buy in 2016 and pay in 2017’ scheme.

The idea is that our customers not only spend more but get maximum benefits from their purchases. With these measures we are targeting a 30 percent sales growth over last year.”

To amplify the offers Videocon will roll out special advertising campaigns that will be spread across mediums such as TV, print, online, outdoor and radio. Further, the brand will be focusing on in-store displays to woo customers and add to the festive celebrations. Moreover, the company will enhance customer services and introduce timely deliveries to add value to the festive purchases for the customers.