Masaba Gupta ties up with Maybelline New York for AIFW SS’17

Designer Masaba Gupta's show at the Amazon India Fashion Week (AIFW) spring/summer 2017 edition will be sponsored by Maybelline New York. Masaba will showcase her latest creations on October 15 here at the NSIC Grounds, where the fashion extravaganza will begin from October 12.

Known for designs that personifies 'modern meets motifs', Masaba has taken the industry by storm with her unconventionally bold creations. She is all set to do so again through a collaborative effort with Maybelline New York, promoting the motto of 'Make It Happen' and incorporating the latest make-up trends of #GirlsGoneVivid this season.

"The collection delves into the world of vivid and beautifully bold colours that illustrate the concept of quirky yet strong, independent women. The collection stands for Maybelline women who are confident, love expressing themselves and are go-getters in real life," Masaba said in a statement.

Her collection will capture the essence of New York's diverse culture, highlighting a chic, vibrant, cutting-edge, fashion forward appeal of an alternate era. Colours like berry, purple, tangerine, coral and yellow will dominate the collection in tune with the new Maybelline New York Vivid Matte lipstick range that will be launching this season.

"It's our pleasure to be associated with Masaba Gupta, a designer whose aesthetic sense syncs effortlessly with Maybelline New York. We hope to produce a creative fusion of high-end fashion looks inspired from the runways of New York in New Delhi," said Pooja Sahgal, General Manager, Maybelline New York - India.