Myntra launches two international brands.

Leading e-tailer Flipkart's fashion and lifestyle products' subsidiary Myntra announced the addition of two new international brands -- TOMS and Meters/bonwe on its platform.

TOMS was launched 10 years ago with the iconic canvas slip-on called the Alpargata and is expanding into new shoe silhouettes and product categories.

Meters/bonwe group has established itself as a premium high street fashion retailer, full of vitality and vigour to meet the style requirements of today's youth.

It focuses on dressing young men and women in clothes that are fashion forward, elegant and chic. Gunjan Soni, Myntra's Chief Marketing Officer and Head, International Brands Business, said in a statement: “Myntra customer base is dominated by mass-premium across town categories.

This makes us the preferred partner for top international brands looking at establishing their base in India.”

According to Soni, TOMS is known for its "unique range of footwear that perfectly blends style and comfort with multiple colour options, prints and patterns, while Meters/bonwe represents a strong youth oriented and contemporary fashion sense with the latest in trends and designs in tees and denims, reflecting in its collection".

"The introduction of TOMS and Meters/bonwe will further boost our foothold in the branded footwear and apparel segment,” Soni added.
Helen Thompson, Managing Director at TOMS, also shared: “We're grateful for the opportunity to work with an innovative, new partner like Myntra to begin our commercial relationship in India, where we have already been working to produce locally as well as give shoes and restore sight through TOMS partnerships in the country.”

TOMS will feature a range of over 120 varieties in footwear including classic slip-ons, sneakers, wedges, and sandals at an average price point of Rs 4,500 on Myntra.

Meters/bonwe will be available on Myntra from a price point starting at Rs 1,300 and up to Rs 6,000. Jay Zhou, Spokesperson from Meters/bonwe, said: “Myntra's strong presence, not only in big cities, but also smaller towns, will help us make Meters/bonwe a household name in the country.”

With the introduction of TOMS and Meters/bonwe on Myntra, the online fashion major has further strengthened its hold on the international brands category. Myntra now houses over 30 global brands.