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Modi's 'Man Vs Wild' show creates record
Discovery Channel's special of Bear Grylls' "Man Vs Wild", featuring Prime Minister Narendra Modi, made 3.69 million impressions upon its premiere.
New Delhi: Discovery Channel's special of Bear Grylls' "Man Vs Wild", featuring Prime Minister Narendra Modi, made 3.69 million impressions upon its premiere.
The special episode, featuring the famed survivalist and adventurer with PM Modi, was shot in the Jim Corbett National Park.
"The premiere slot performance grew an astonishing 50 times giving an unprecedented 93% channel share to Discovery channel amongst the infotainment genre.
"Discovery Channel emerged as the third ranked channel with 3.05 million impressions behind Star Plus (3.67 million impressions) and Zee (3.3 million impressions).
The show kept the viewers on the hook delivering an impressive average TSV of 29.2 minutes," the channel added.
Discovery also noted that that cumulative reach for the show across Discovery network, originals and repeat included, as well as DD National was an "imposing 42.7 million".
