The first mobile phones were made in the 1980s however they were bulky, expensive to use, and had batteries that ran out of charge very quickly. In the 1990s there were improvements in user design, the introduction of a 2G network as well as digital talk and texting features which made mobile phones more affordable and accessible.

In the early 2000s and the introduction of 3G networks which offered faster data speeds, access to the internet from mobile phones, and cameras meant that there was an increase in popularity and attracted more users. This trend further continued with the creation of smartphones (iPhone and Android) which transformed them from communication devices into powerful tools that could be used for various different tasks. Mobile phones have now become an integral part of our daily lives and are essential tools for business, communication, and entertainment, especially gaming.

The Rise of Mobile-First Gaming in India

In the past ten years due to an improved internet infrastructure and reasonably priced smartphones, there are now over 1.2 billion users. A recent survey indicated that at least 71% of Indian smartphone users play online games. This has created a mobile first gaming market in India where almost 100% of gaming activities take place using mobile devices.

Mobile phone usage is rapidly increasing in the developing world, especially in emerging economies where there is a big variance in the level of disposable income such as India. This has created a number of users who use smartphones as personal computers, for communication, online shopping, and to engage with social media.

Traditionally video gaming was an activity reserved for wealthy individuals who could afford the expensive technology and hardware needed which meant that the luxury of gaming was inaccessible to a large amount of the population. However, this trend has changed as mobile games are a standard feature that is built into every smartphone and has now made gaming accessible to anyone who owns a smartphone.

This technology has created a previously untapped market and has led to a massive increase in mobile gaming among Indians which ranges from casual gamers to those that regularly visit and engage in competitive gaming on sites such as online casinos.

Mobile gaming in India is on the rise and is projected to reach over $9 billion in 2025. It is expected that 90% of this revenue will be generated through mobile first gaming by an increasing number of gamers below the age of 45. One of the driving factors of the increase in mobile gaming is based around free-to-play models that generate 85% of revenue through in game advertising and storefronts. More than 32% of Indian gamers spend an average of four to six hours every week engaged in mobile gaming.

How Are Online Casinos like LuckySpins India Engaging a New Generation of Users

Traditionally bricks and mortar casinos were more commonly frequented by the older generation, mainly composed of Baby Boomers or retired individuals who had spare time and money to spend amusing themselves.

More recently, there has been a change in the demographic of the typical casino customer. The younger generation have begun frequenting online casino platforms more frequently and their participation contributes greatly to the current and future success of casinos. As a result leading online platforms such as LuckySpins India realise that they need to re invest their image and approach to attract and retain Millennial and Gen Z customers:

This new generation of gamers are in search of unique experiences that can be shared on social media. Casinos have responded to this growing trend and have begun providing one of a kind fun personalised experiences that are successfully attracting a new generation of gamers by creating a “wow” factor and appealing not only to their competitive nature but also to their senses.

As a demographic that has grown up surrounded by a continual stream of technological advances, gaming platforms must try to stay ahead of the expectations of their customers and provide them with an innovative and immersive experience featuring sleek easy to user interfaces, cutting edge technology, the provision of virtual and augmented reality, high speed bandwidth, and an online experience that can be easily enjoyed by downloading an app or through an optimised website experience where players can undisrupted gaming from their homes or on the go.

Offering localized content is essential as casinos try to cater to the diverse tastes and appeal to the cultural, linguistic and behavioural preferences of gamers in a particular region. By offering traditional games such as Andar Bahar, LuckySpins offers an authentic gaming experience that reflects the values and traditions of Indian culture.

Gamified experiences are essential when attracting a younger gaming demographic who are looking for a more immersive and engaging experience. By offering leaderboards, challenges, and rewards that cater to the interests of a younger generation such as credits for items such as tickets to a night out, tech gadgets or subscriptions to streaming platforms, there will be a growth in new users and also create customer loyalty.

Millennial and Gen Z are very brand focused and look to influencers when making decisions. Therefore casinos must accept and embrace the power of influencer marketing. The younger generation looks to social media networks and influencers instead of the traditional celebrities to find meaning in their lives, therefore it is essential to engage famous social media personalities or influencers to create product trust and create passion among this younger demographic.

The younger generation choose businesses that do not just value money, rather they will more likely support and engage with organisations that are actively engaged in supporting environment issues and important social causes. Online casinos should set up programmes that give charity donations, support the environment and engage in other activities that support non-profit organisations, and support students through funding for scholarships.

Enjoy The Finest Mobile Gaming Experience In India With LuckySpins India

If you are one of the millions of Indian gamers who enjoy the convenience of mobile gaming and visit lucky spins casino, dedicated for indian players. Creating an account is easy and straightforward and only takes a few steps. Once you have created your player account you can enjoy all of the fun by downloading the easy to use app to your smartphone and enjoy the finest in online gaming on the go.

When you open an account at LuckySpins India you can benefit from generous joining bonuses such as receiving a 100% welcome bonus of up to ₹20,000. Players have access to an outstanding online gaming experience with a large range of games from leading game developers such as Evolution Gaming, Ezuga and many others. Choose from a wide choice of the best slot games that feature many different exciting themes, classic table games like blackjack and roulette, or immerse yourself into the excitement of live casino games that are run by live dealers in real time. These live games simulate the experience of bricks and mortar casinos that can be enjoyed from the comfort of your home or on the go with the app that is free to download to your smartphone.

If you are enjoying gaming on the go or from the comfort of your home you can be assured that LuckySpins make it a top priority to ensure that gamers have the ultimate gaming experience without having to worry about their online safety. As a fully licensed gaming platform,LuckySpins protects sensitive user data, financial transactions, and sensitive player information through state of the art encryption systems. Responsible gaming and fair play are guaranteed for every player and if there are ever any concerns or issues that may arise, the professional support team are on hand 24/7 to resolve any issues so that all gamers need to worry about is having the best gaming experience of their lives.