Vijay Deverakonda is the new face of Ramraj Cotton’s wedding wear

Hyderabad: Actor Vijay Deverakonda has been appointed brand ambassador for Ramraj Cotton’s Lagnaa Wedding Collection, curated for weddings and auspicious occasions.

The collection blends the timeless appeal of pure silk with contemporary designs and styling, featuring Pure Silk Dhotis, Silk Shirts, Angavastrams and other festive wear. The association aims to connect traditional Indian wedding attire with the tastes and fashion sensibilities of younger consumers.

Ramraj Cotton Founder and Chairman K R Nagarajan said Deverakonda’s confidence, individuality and contemporary style made him a natural fit for the brand’s Pure Silk Wedding Collection.

Managing Director B R Arun Eashwar said the association would help Ramraj Cotton take its legacy of Indian tradition and dhoti culture to audiences across the country.

The Wedding Collection is available at Ramraj Cotton exclusive stores, leading textile retailers and the brand’s official website.

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The Hans India