Textiles Minister Launches Project Su.Re

The Union Minister for Textiles, Smriti Zubin Irani launched Project SU.RE, a move towards sustainable fashion, at Lakmé Fashion Winter/Festive 2019, in Mumbai on August 22.

The project has been launched by the Minister, along with the Clothing Manufacturers Association of India (CMAI); United Nations in India; and IMG Reliance, the organisers of Lakmé Fashion Week. Project SU.RE is an initiative by CMAI, the largest apparel industry association and IMG Reliance, the leader in sustainable fashion movement in India.

The SU.RE project is a commitment by India's apparel industry to set a sustainable pathway for the Indian fashion industry. SU.RE stands for 'Sustainable Resolution' - a firm commitment from the industry to move towards fashion that contributes to a clean environment.

Addressing the gathering, the Textiles Minister said, "As a proud Indian, I stand here today to witness history.

I would like to tell the United Nations that this has become possible due to the initiative of the industry, IMG Reliance and Lakmé Fashion Week.

We are celebrating the 150th birth anniversary year of Mahatma Gandhi, who asked us to be the change you wish to see in the world.

The sustainability resolution being adopted today is reflective of that very thought of the Mahatma."