LFW's next Gen Next batch to be chosen virtually

Lakme Fashion Week has begun the search for the next GenNext and emerging batch of designers though a virtual mode for the upcoming edition of the fashion event.

GenNext gives the chosen designers the opportunity to be mentored and groomed by leading authorities in the Indian fashion industry for their launch show at Lakme Fashion Week.

The registration form and presentation template is available on the Lakme Fashion Week website lakmefashionweek Given physical limitations of sending garments across for short listing, this season the applicant will also need to share a video of the ensembles submitted in the presentation.

Last date for submission of the presentation as well as video is July 10. The final selection will be made through virtual format by a jury based on the designer's quality, innovation, marketability, originality and ability to legitimately take their business to the next level.

The winners of GenNext will be taken through a series of virtual master classes by experts from the industry.

Ashwath Swaminathan, Head of Innovations, Lakmé said, "Discovering new talent is one of the key pillars of Lakmé Fashion Week. This season, given the circumstances, we will run the process of identifying the next gen designers, digitally."

To qualify and get shortlisted as GenNext, the applicant's label/company should be under three years in the business, demonstrate work experience in any creative capacity in the fashion industry and must present credentials and designs under ready to wear menswear or women's wear categories or both.