It's time to slow down

Nowadays, fast fashion is exceptionally appealing as this fulfills the requirement for the instant gratification. Who does not want to jump into the fast fashion to look stylish?

But that's not the hot topic people want to seize. Apart from fast fashion, stepping more into the customized fashion would enrich your style sense. But you know what else feels pretty great?

Saving and then waiting to purchase something you cherish. Owning the actual piece, this mainly fits like a glove and then makes you look startling. Having a small, trim closet filled with personal and unique pieces.

What exactly is fast fashion?

While discoursing about fast fashion, you will have to be acquainted with the concept first. So, in simple terms, fast fashion is also known as disposable fashion.

It is the simple approach to making some of the unique and exceptional runway designs accessible to the consumers both speedily and with a reasonable price tag.

The mass-produce collection by the fast fashion retailers are only inspired by some of the cutting-edge catwalk conceptions, make modern trends easily accessible to those ready to shell out a few thousands more.

Stepping into the customized fashion

When the fashion experts are coming up with thoughts like "slow down the fast fashion," there has to be a solution. And that is where the customized fashion comes into the picture. This seems the customized printed T-Shirts can be one of the redeemers.

Instead of printing a plethora of pieces in one same design and then hoping for most of them to sell, the entirely modified printed t-shirts or other attire can be printed one piece at a time.

Basically, it helps in evading the complete wastage of all kinds of natural resources, which are utilized to make the surplus outfits which anyway end up in landfills and further worsen the ecosystem.

Designer's take on this

Fast fashion symbolizes people's urge for the change and novelty in an extreme form of the fashion industry. As per the fashion experts, sustainable fashion means various things in different countries.

In some of the developed nations, this could mean having the absolute best practices in place with regard to manufacture the attires. The sustainable fashion is also mixed with our textile heritage and preserving this, and because the country is an agrarian economy, this is also related to human capital.

So, they are taking one step ahead towards recycling, and that is how they are stopping the natural resources from being wasted. Thus, it would be correct to combine the concept of recycling and upcycling are into this umbrella term of 'sustainable fashion'

Technology: Making it better

In recent times, fashion is more close to the notion of customized clothing than anyone ever will be. People also have been brought up around the specific system of approach wherein any kind of problem could be simply solved with a few fixes.

A lot of people out there are opting for the best kind of fusion fashion so that they can get some of the personalized jackets and those are really the off-the-rack jacket.

Seeing this profound change of wiring in the millennial' minds, big firms are not really vacillating in introducing absolutely latest technology into it.

Technologies like 3D printing along with Augmented Reality are making an inevitable wave with the benefits they are bringing in.

Another approach: Recycling Clothes

There are a plethora of clothing brands and clothing lines available, and almost all of them are now coming up with the new thoughts. The designers now believe in slowing down the fast fashion and revamping the customized fashion a lot.

We have been witnessing a trend where some of the brands are opting for recycling program for clothes as a response to the demands of the millennial for trendy but sustainable fashion in another way.

This is a fact that customized and personalized hoodies, t-shirts, shirts, and other garments are much more valued, loved, and esteemed.

For the healthier and a brighter future, it seems this is the right time to go slow on Fast Fashion and Fast on Customized Fashion.

(The writer is director, Alma Mater)