In the business of trendy functional fashion

It's not very uncommon that Bengaluru has been continuously adding prolific contribution to the fashion industry. The city is home to some renowned celebrity designers such as Prasad Bidapa, Deepika Govind, Neeta Gupta, Ritu Kumar etc.

Apart from that, the city has a host of fashion boutiques that have been selling world-famous brands for fashion enthusiasts.

Fashion brings a lot of creativity to the table - from design to entrepreneurship. Three young women understood this and got together to design a new fashion concept.

The curator and conceptualiser, Sarayu Hegde has been a fashion curator for the last five years.

She owns the (franchise) of the Masaba Store in Bengaluru and is an entrepreneur, who founded Bombay Attic. Anisha Vaibhav Narang and Yagnika C Cotha are young mothers and fashion enthusiasts, who because of having found a common passion, joined Sarayu in order to curate an exhaustive collection of stylish and trendy designer wear.

This need to give more fashion and style options to their city had this trio wanting to curate events unlike any other.

"With so many pop-ups and mass exhibitions going on in the city, we wanted to create a very niche event, by bringing in trendy designers from all over the country," says Yagnika C Cotha.

Sarayu Hegde says, "In the current exhibition what we showcased was based on the theme of maximalism and minimalism. In fact, while exchanging look books and choosing styles for the event, we constantly kept this theme in mind."

"We did a ton of fun yet fruitful coffee meetings. It was an idea that evolved over many meetings. Multiple deliberations and constant brainstorming that helped us choose our designers, some of whom actually showcased at India Fashion Week," she adds.

"We wanted to try to do a theme-based event to make the entire experience unique and interesting. We also did a cold brew coffee tasting to make it interactive for those who are shopping. The idea was to make the entire experience unique and not just about the clothes" says Anisha.

The theme of the show 'Maximalism/Minimalism' is aimed at making the customers experience the nature of duality in all its splendour.

The fashion-partners and friends say that though both the styles are polar opposites, they can definitely complement each other despite existing in the same plane; all that's required is to find the right balance.

"In fashion, minimalism and maximalism define two extremes of the design spectrum. In 'Minimalism', the aesthetic is 'less-is-more' to design, with clean lines and cuts.

'Maximalism', on the other hand, accentuates the beauty of excess through 'more is more'" they add.

The trio plans to continue working towards giving Bengaluru multiple options of cool affordable luxury & street style fashion from around the globe thus giving access to functional fashion year round.