India's largest fun and learning app has 20,000 toons, best of e-books

Hyderabad: India gets its first multi-format fun and learning app, VOOT Kids, one of the largest and most versatile content library available anywhere. With Early Childhood Association's (ECA) certification, the app is created just for today's kids who are digital natives.

Home to 20000+ pieces of curated kids' content, VOOT Kids is all set to make screen time meaningful for kids by bringing together children's favourite world of popular and premium toons, e-books, audio stories, nursery rhymes and fun learn quizzes all under one roof. This making it a one-stop destination for children between 02-08yrs of age, which is safe, secure and ad free.

With an ever-expansive content library that engages, enriches and entertains the little minds, the VOOT Kids safe digital playground that the parents may monitor with very effective features like setting a screen time for their child. Progressive features like text highlight, dictionary support, voice narration, tracking of the child's consumption history on the app and the subsequent progress in relevant development domains makes VOOT Kids a win win service in Indian, currently available for free viewing trial packages and thereafter at the rate of Rs.799/ year and 99 per month.

Present at the launch were Sudhanshu Vats Group CEO and MD, Viacom18 Media Private Limited, Gourav Rakshit, COO of Viacom18 Digital Ventures and Saugato Bhowmik, Business Head – VOOT Kids. The evening also witnessed Bollywood mother Soha Ali Khan, a very progressive educationist, author and president of Early Childhood Association (ECA) Swati Popat and Indian Television's doting father Ashish Chowdhry engage in an in-depth dialogue on modern learning, progressive parenting and use of technology to make a positive impact.

Speaking at the event, renowned Bollywood mother Soha Ali Khan said,"With growing digitisation, kids are turning into screenagers and everything is a touch away. As a mother, I am constantly juggling between rhymes and stories to keep my child entertained. What works best is a product that seamlessly blends learning and fun thereby ensuring a safe viewing experience which is integral today. With an app like VOOT Kids, I can rely on the quality of content which is entertaining and holistic at the same time. It gives me immense pleasure to be a part of this one-of-a-kind digital app and contribute to its huge content library." "Technology is changing the paradigm for education today. A comprehensive and sough after product that makes learning enjoyable is needed to ensure quality viewing. VOOT Kids suits this unique need and ensures that a child is exposed to monitored content with a mixed bag of traditional and modern forms of learning. This app will benefit the growing kids while it entertains and educates, all at once." said Dr. Swati Popat, President of Early Childhood Association

Indian Television Actor and father of three, Ashish Choudhary further added, "Being a father of five kids is not easy. Making sure that they stay entertained while learning a thing or two becomes difficult. An app like this, enables us parents to monitor the kind of content, the screen time and viewing habits for our children without losing the fun element. That's where VOOT Kids stands out as a category first app. I am super happy to be associated with this revolutionary platform which provides engaging and relevant content across categories."

Elaborating, Saugato Bhowmik, Business Head, VOOT Kids said, "VOOT Kids is a category creating product in the space of digital fun learning that caters to needs of discerning Indian parents who seek meaningful screen-time that aids in holistic development of the child's mental, emotional and social faculties. The app has the largest and most versatile offerings in the space of toon videos, e-books, audio stories and fun quizzes that provides children with a parent-controlled, safe and entertaining content destination." He further added, "We believe masti should never be served up without acchaiand the same holds true the other way around. And this is our guiding philosophy at VOOT Kids"