Hyderabad: Creating a new way of learning through visual lessons

Hyderabad: BYJU'S Telangana and Andhra Pradesh vice president Atul Kumar Singh on Tuesday said that with the motto of 'Keep Learning', it is changing the way children learn through digital learning.

Talking to The Hans India in an interview, Atul Kumar Singh, the vice-president of Bengaluru based educational technology and online tutoring firm BYJU'S said that the aim of the company was to decrease the stress the parents go through for the education of their children.

BYJU'S launched its flagship product, BYJU'S - The Learning App, for classes 4-12 in 2015. The app has over 42 million registered students and three million annual paid subscriptions. With an average time of 71 minutes being spent by a student on the app every day from 1700 plus cities, the app is creating a whole new way of learning through visual lessons, said Atul Kumar adding that they have content related to syllabus of all the states.

The BYJU's vice president said that delivering a world-class learning experience, programs from BYJU'S have been making learning contextual and visual. The apps have been designed to adapt to the unique learning style of every student, as per the pace, size and style of learning. BYJU'S is paving the way for new-age, geography-agnostic learning tools that sit at the cross section of mobile, interactive content and personalised learning methodologies.

On the examination front, Atul Kumar said that the amount of stress the parents take was impacting lot of people and BYJU's is working in the direction to reduce this stress. "Right learning habit picks up at the age (where the child is in class four). We have to stop working on assumptions and start working on decisions we have inferred from logical conclusions. Stress has to be reduced and it has to be channelized in the right direction, also the sense of competition is very essential but competition will be only successful if we give them the right ingredients and that is something the parent has to take care of," said Atul Kumar.

Atul Kumar opines that the gap in education was very high beyond Hyderabad. He said that nothing has changed during the last 30 years. When asked about the pricing, Atul Kumar said the company was not aggressive in pricing. The pricing is around 400 per subject per month and the parents have also found it affordable. "Our teams have regular interactions with the parents and they take feedback from them and clear their doubts if there are any. We have a head count of 4,000 nationwide. We have reached out to 13,000 schools last year and 17,000 schools this year," said Atul Kumar.

Apart from the school curriculum, the company is offering content for competitive examinations like JEE, NET and UPSC. The company is coming up with new content for the competitive examinations like banking recruitments since the syllabus has been changed.

When asked about the latest trend of keeping children away from gadgets because of eye issues, Atul said that the parents would not mind when their children involve in learning the subject. He said that the company was planning to reach out to the poorer sections. "We are planning to take responsibilities of some small schools so that the students in those schools can also have access to quality learning," said Atul Kumar.