The baap of all exhibitions

The expansive exhibition organised by FLO features industry specific pavilions and those of FLO assisted entrepreneurs is not just to showcase their products, but a thriving B2B platform

StyleTatva, the biggest fashion and lifestyle exhibition considered as the Bahubali of all fashion and lifestyle events in the city, was spread over 45000sft area, with200 stalls where women entrepreneurs came from across country from 11 states showcasing 150 brands.

It is a flagship event of FICCI Ladies Organisation(FLO), Hyderabad Chapter.

It has been designed as an interactive venue for pan-India FLO members - both as participants and guests. Through it, FLO plans to realise an integral part of its mission i.e. empowering women by supporting their 'enterprise' quotient.

Being a non-profit initiative, part of the proceeds from FLO StyleTatva will also be channeled to select projects empowering women," said Sona Chatwani, Chairperson of FLO Hyderabad Chapter, 2019-20.

Speaking on the occasion, Swati Lakra Swati Lakra, Inspector General of Police (Women's Safety), I/C SHE Teams & Bharosa Centers, Govt of Telangana, who inaugurated the event says,

"This exhibition is different from all the exhibitions I have seen and visited Swati Lakra said. It is an exhibition for a cause. And it is a very big exhibition. I am told that there is a mens' lounge, which I have not heard before," she added.

Also seen at the event were Harjinder Kaur Talwar, National President, FLO and Sona Chatwani, Chairperson of FLO and Shilpa Datla, Chairperson, YFLO.

Speaking on the occasion s. Harjinder Kaur Talwar National President, FLO shared the plans of the organisation aimed at women farmers.

"Women are half our population. They comprise 71% of agriculture work force. Yet they don't own even a small portion of agriculture land. As as National President of FLO seriously working on this issue.

We have approached Union Government to make amendments to Revenue Act to felicitate women to own agriculture land. Once they own, it is very easy for them to procure loans she said. Union Government has responded favourable.

Now we have to pursue the matter with state governments she said. This year our focus is on Agriculture. We have announced many initiatives towards the same," she informed.

FLO will work with tribals near Tandur on one-year project on custard apple farming and storage said Sona Chatwani, Chairperson of FLO Hyderabad.

Sona termed the event as historic as unlike others it is organised by an industrial body unlike others and the proceeds will be utilized for a purpose.

The maiden edition has an industry specific pavilions and a pavilion of FLO assisted entrepreneurs Sona added. This exhibition features Pickle makers of erstwhile toddy and gudumba sellers from Dhoolpet.

These members were trained by FLO members in various modes of pickle making and they are today slowly, but steadily, moving towards self-sufficiency.

FLO through StyleTatva is also connecting them to potential buyers on a regular basis informed Sona Chatwani, Chairperson, FLO Hyderabad.

We are also encouraging women in beehive rearing. One of our members has come forward to help us take up this project including making available some 3-acre land for the project, she added.

Amongst the entrepreneurs assisted by FLO was Chandana Srinath, youngest entrepreneur at the event, and daughter of a master weaver of Pochampally Ikkat.

The 16-year old, took up the reins of the household after her father's sudden demise. The class XI student continues to run the looms, and with the help of her mother and uncle, has kept the great tradition alive

Some of the exhibitors of StyleTatwa include Amrapali, Darpan Furnishings, Ranka Fashion Collection, and She Teams.FLO has made a special attempt to include a pavilion for beauty, wellness and health.

"The exhibition offers myriad business opportunities for participant to promote their product lines, enhance brand awareness and reaffirm their brand equity amongst a very niche segment of customers," shares Usha Manne, Convenor, FLO StyleTatva.

FLO StyleTatva will be an annual event here on, and is slated to be an elegant, well-respected marketplace where innovation meets appreciation meets business opportunities informed Sona Chatwani.

"It is an ideal platform to foster B2B opportunities," Sona added.