FDCI to host a 'phygital' Fashion Week

The Fashion Design Council of India (FDCI) took to Instagram to post a teaser that says "FDCI goes digital India's First Ever Digital Fashion Week." The event is set to be a 'phygital' one, which is a combination of a physical and digital event.

Confirming the announcement, Sunil Sethi, Chairman, FDCI told, "Right now, we have no choice but to invent the wheel and press the restart button. In the lockdown, we are left with doing nothing. Work from home does not apply to us. We had put this on trial and realised we can do it. We have got nods from the designers, the board and the buyers. At the moment, this is what will bring back the excitement and business. We have announced this seeing the mood of the public."

However, the dates of the digital fashion week have yet to be finalized; most of the designers would like this to happen in August, informs the Council's chairman. End July -August is usually the FDCI hosts its Annual Couture Week.

Earlier this month, Milan and Paris Fashion Weeks also announced that they will be held in a digital format. The Indian Federation for Fashion Development's (IFFD) India Runway Week last year was held on Instagram, which saw 35 designers showcase their collections digitally.