Folk songs are effective communication tools

India’s rich cultural heritage is reflected in its folk songs, which have been used as a powerful communication tool for promoting development and welfare programs. During election campaigning, folk artists play a crucial role in promoting the candidature in the indigenous slang of words, tunes and presentation. These songs disseminate information and raise awareness about initiatives in a flow with a combination local musical instrument. However, with the rise of technology, the importance of these songs has diminished. The recent Oscar award of the “Naatu Naatu” song of ‘RRR’ movie or “Kache Badam” song traction on social media highlights the dwindling presence of folk songs in contemporary Indian society. These traditional songs, passed down through generations, reflect the diverse regional cultures and languages of India, showcasing the country’s diversity. The revival and preservation of these songs are crucial, as many folk songs have become extinct due to changing socio-economic conditions.

Folk songs have been a vital communication tool in India for promoting development programs, primarily focusing on agricultural practices, health issues, and social reforms. From the ancient times, the rulers have utilised folk and indigenous communication for gaining popularity and spreading the information. However, the rise of new technology and decline of traditional occupations has led to a decline in the lyrics and songs. The extinction of folk songs underscores the need to preserve this cultural heritage, as their absence creates a communication gap between development initiatives and rural communities.

The rise of social media and streaming platforms has marginalised traditional forms of communication, such as folk songs, and their impact on agricultural development. These songs have been instrumental in disseminating knowledge, skills, and information among rural communities, contributing to the overall progress of the agricultural sector. However, these valuable forms of communication are facing extinction, emphasizing the need to preserve and revitalise this unique communication tool.

Historically, folk songs in India have played a crucial role in conveying the rich cultural heritage and tradition prevalent in different regions. They have been deeply intertwined with the lives of the people, serving as a medium to communicate their ideas, emotions, and struggles. However, with the advent of new technologies, the glory and importance of folk songs have sadly diminished.

There is serious need to revive the western communication models for Indian ecosystem. The Mass communication models and theories are completely based on American, Europeon and Russian case studies. The Indian communication system is the oldest one, from communicating with God to the future generation is all indicated in the way of life. The syllabus of mass communication is not revised or neither attempted to have an evaluation by the competent authorities. However, the extinction of agriculture folk songs, which were once integral to rural communities and played a vital role in conveying knowledge about farming techniques and practices, is a significant loss. The rise of social media and digital platforms has transformed the way music is consumed and produced, leading to the decline of the relevance of these traditional songs. The extinction of agriculture folk songs highlights the extent to which these cultural treasures have been overshadowed by modern advancements. The introduction of technologies like smartphones and streaming platforms has transformed the way music is consumed and produced, leading to the loss of the glory and importance of folk songs. In conclusion, folk songs have proven their efficacy in disseminating information and generating collective action towards development objectives in India. However, the rise of new technology has led to the loss of the significance and glory of these traditional songs, highlighting the need for a more inclusive and effective approach to promoting development initiatives.

The modern era has witnessed a decline in the popularity and relevance of folk songs in society. This can be attributed to the advent of new technology that has brought about a shift in the preferences of the masses. With the ease of access to a wide range of music through platforms like streaming services and social media, traditional folk songs have been overshadowed by more contemporary genres.

Loss of cultural heritage and traditional knowledge associated with folk songs

The rise of modern technology and changing cultural dynamics in India has led to a significant loss of cultural heritage and traditional knowledge associated with folk songs. These songs have historically been used as communication tools for promoting development programs and cultural integration. However, as younger generations increasingly turn to modern entertainment, the importance of folk songs seems to be fading, leaving a void in the nation’s cultural tapestry. The extinction of agriculture folk songs, which were once central to rural life and knowledge dissemination, highlights the overshadowing of traditional communication methods by modern technology.

Recognition and appreciation of folk songs through awards

The recognition and appreciation of folk songs have increased in recent years, encouraging artists to continue their cultural expression and preserve their heritage. The recent national award of the “Naatu Naatu” song or appreciation of “Kache Badam” song has witnessed the attraction of indigenous lyrics or words. These awards not only provide recognition for artists but also raise awareness about the diminishing presence of traditional forms of communication. In contemporary times, it is crucial to preserve and promote folk songs due to their significant cultural and historical value. These songs have long served as communication tools for promoting development programs in India, allowing communities to share knowledge and mobilise efforts towards social and economic progress. However, with the advent of new technology, the glory and importance of these songs have been diminished. Without concerted efforts to preserve and promote folk songs, these cultural treasures risk extinction.

Extinction of agriculture folk songs

The traditional practice of singing agriculture folk songs in India has been declining due to the influence of Western music and new technology. These songs have become less significant as they have become a communication tool for promoting development programs in India. The loss of these songs marks a significant loss for Indian culture and hinders the transmission of valuable knowledge and traditions. The extinction of agriculture folk songs underscores the need for preserving and reviving this invaluable cultural heritage.

The emergence of modern forms of entertainment, such as television and the internet, has shifted societal focus away from traditional cultural practices, leading to a decline in documentation and preservation of these songs. Changes in socio-economic conditions, urbanisation, and the loss of agricultural activities have also contributed to the diminishing popularity of these songs.

The consequences of losing agriculture folk songs on rural communities and agricultural practices are multifaceted. They served as a crucial communication tool for promoting development programs, conveying important information about agricultural techniques, and preserving the cultural identity of rural communities. With the extinction of these songs, these communities lose not only their cultural heritage but also valuable information for sustainable agricultural practices.

Conclusion

Indian folk melodies have played a crucial role in promoting development programs and raising awareness of development challenges. However, as technology advances, these traditional songs are losing their importance, indicating their disappearance. The preservation and promotion of these cultural artefacts is essential for cultural preservation and sustainable development. Governments, cultural organisations, and individuals must work together to preserve and reclaim these valuable cultural artifacts, which have historically been part of rural communities.

(The writer is an Assistant Director, Telangana State)