UFO Moviez to release Master across key circuits in North India in Hindi, Tamil and Telugu

Striving ahead with its promise of delivering one movie every week; UFO Moviez, India's largest digital cinema distribution network and in-cinema advertising platform brings the biggest theatrical release post-lockdown with the big-budget Tamil movie, "Vijay – The Master". UFO Moviez expects to release the star-studded movie in Hindi, Tamil and Telugu across Central India, Rajasthan, Delhi/UP and East Punjab in over 500 screens on 14th January 2021. The movie features Tamil superstars Thalapathy Vijay, Vijay Sethupathi and Malavika Mohanan in the lead roles. "Vijay The Master" is directed by Lokesh Kanagaraj for producers Xavier Britto and Lalit Kumar of 7 Screen Studios.

As the industry reels in the aftermaths of the pandemic induced lockdown; UFO Moviez with its unique business model ensures that cinema releases receive a significant rise in footfall and gain a wider-reach. With this, the network seeks to further amplify its objective of prompting the revival of the cinema viewing across India. By extending its distribution operations across the length and breadth of the country, it will instill confidence amongst producers and creators. Catering to the diverse audience of India, UFO Moviez is taking regional movies to relevant audiences across the country while bringing popular south Indian dubbed films to the Hindi speaking market.

Mr. Kapil Agarwal, Joint Managing Director, UFO Moviez said, "As theatres are striving to survive amidst the pandemic, big-budget movies like "Master" will help pandemic-hit theatres get back on their feet and thrive. We salute the makers of "Master" for their convictions in releasing the film at this crucial juncture and are happy to be a part of this opportunity to help resurrect the cinema industry. Master has the potential to revive the fortunes of the ailing cinema industry and prompt release of big-budget films across India. We intend to aggressively cross promote stars of one region in other regions with a vision of ONE NATION ONE FILM."

Kamal Gianchandani, CEO – PVR Pictures said "Master is one of the most keenly awaited films. There is massive excitement around its release across the country. Entire film business would be watching its box office numbers closely. Master's release is the beginning of film sector's recovery"

Akshaye Rathi – Director Saroj Screens Pvt Ltd, a leading single screen exhibitor in the CP film circuit said "I've personally witnessed the euphoria that Vijay's films generate in Tamil Nadu & like many others I can't wait for the audience across north India to experience his charisma on the silver screen! A true-blue mass entertainer like MASTER will provide some oxygen to thousands of single screen cinemas. This film can truly be the turning point that will kickstart the industry's march towards normalcy"