Kickstarting 2022 with a Bang: ZEE5 Bets Big on Family Entertainment!

Nothing has shaken up the Indian movie space more than the advent of streaming platforms. The evolution of ZEE5 into becoming one of the powerhouses of entertainment for modern viewers has proved that the streaming era is here to stay. The realm of original content aided by a talented cast has redefined the platform's popularity in the Indian entertainment industry. With 2 lakh+ hours of on-demand content, ZEE5 has supported the rise of local content consumption across the nation and foresees more growth opportunities in 2022.

The streaming platform has kickstarted 2022 by introducing an exciting slate of Hindi films and web series that include titles ranging from Antim: The Final Truth, Kaun Banegi Shikharwati, 36 Farmhouse and more. But what makes these new movies stand out is that they are all family entertainers. Talking about the initiative, Manish Kalra, Chief Business Officer of ZEE5, said that 'ZEE5 sees viewership from every town of India, and going ahead, we want to focus more on family entertainment.' Let's explore how ZEE5 is betting big with family entertainment shows and movies.

Experimenting with Unique Storylines

ZEE5 is an entertainment platform that has successfully churned out new movies and web series that experiment with multiple genres and bring out gripping plots that appeal to viewers of all ages and preferences. Today, modern Indian families need flavourful content that suits the entertainment palette of all members. Hindi films like Helmet, Kagaaz, and 14 Phere have showcased unique stories with quirky characters that explore varied social themes, resonating with modern Indian families. The platform also has a range of titles, spanning multiple genres, giving audiences diverse offerings that they watch with their family. The healthy pipeline of original movies released on the OTT platform has made waves in the industry, a trend that will continue in 2022.

Focusing on Regional Content

ZEE5 is a force to reckon with in the regional OTT space. The platform has produced a bouquet of critically-acclaimed regional movies and web series that cater to Indian audiences from different regions. By understanding the mindset of modern movie watchers, ZEE5 constantly works to eliminate language barriers and brings stories that help viewers understand complex family dynamics. The streaming platform offers content in 12 regional languages, including Marathi, Hindi, Telugu, Malayalam, Punjabi, Kannada, English, Bengali, Tamil, Gujarati, and Bhojpuri. In the next phase of entertainment, the streaming giant will continue to focus on inclusivity by creating regional content that every family in India can enjoy.

A Mixed Bag of Entertainment

As India's most beloved OTT platform, ZEE5 offers multiple content offerings to a diverse audience. The OTT giant has a wealth of multilingual streaming options that include a portfolio of 2800+ blockbuster movies, 150+ web series, and 100+ Live TV channels. And in 2022, the streaming platform will ramp up these offerings by adding a range of new movie titles and web series. The platform has created a digital ecosystem, available not only for personal but also for family consumption.

Forging More Partnerships for Quality Content

2021 saw ZEE5 partnering with multiple content creators like TVF and Applause Entertainment. In addition to introducing impactful and successful Hindi films like Radhe: Your Most Wanted Bhai, Bob Niwas, Kagaaz, and more, the platform also partnered with reputable content creators to add purposeful entertainment to its robust content libraries. Fast forward to 2022, the streaming platform will continue to forge meaningful partnerships with content creators globally to satiate viewers' need for quality family entertainment.

Today, ZEE5 has become the preferred destination for family entertainment. The homegrown platform has made quality entertainment more accessible for communities nationwide and has helped in empowering creators and talents. 2022 is going to be an exciting year for viewers as ZEE5 has notched up its entertainment quotient by bringing new narratives.