Live
- 2024 on track to be hottest year on record
- PM Modi’s visit to Solapur: Women applaud ‘Double-Engine’ government’s initiatives
- Nagarkurnool MLA Dr. Kuchukulla Rajesh Reddy Campaigning in Maharashtra Elections
- Wife Kills Husband with Her Lover: Details of Veldanda Murder Case Revealed by SP Gaikwad
- Strict Action on Violations of Food Rights: Telangana Food Commission Chairman Goli Srinivas Reddy
- Smooth Conduct of Group-3 Exams with Strict Security Measures: Collector Badavath Santosh
- Delhi HC orders cancellation of LOC issued against Ashneer Grover, wife
- Shami’s absence a major blow for India in BGT, says Paul Adams
- Will organize protests at borders if attack on minority Hindus in Bangladesh not stopped: Bengal LoP
- Dutch Ambassador Marisa Gerard Meets Telangana CM A. Revanth Reddy in Delhi
Wipro's fund to invest in consumer brand startups
Wipro Consumer Care and Lighting has set up a venture fund to invest in startups in the consumer brands space with India and South East Asia being focus markets.
Bengaluru: Wipro Consumer Care and Lighting has set up a venture fund to invest in startups in the consumer brands space with India and South East Asia being focus markets.
The 'Wipro Consumer Care - Ventures' will focus on companies with a differentiated approach where both parties can learn by leveraging their strengths and add value to each other.
A part of Wipro Enterprises, it has appointed Sumit Keshan, a former Wiproite, as the Managing Partner of the Ventures, it said in a statement.
"Our investment in 'Happily Unmarried' was our first step to establishing this venture capital fund.
Apart from financial capital, what we bring to the table is deep knowledge of operations and the ability to scale up, and a strong understanding of consumers in India and South East Asia markets," Keshan said.
Wipro Consumer Care and Lighting operates mainly in personal care, skincare, home care, and lighting categories.
The company intends to invest in new-age start-ups in digital, e-commerce, and other ventures that adopt an innovative approach to reach consumers, it said.
It will invest in companies in India and Southeast Asia that have strong entrepreneurs and a sound business model.
