New Delhi: New opportunities in the Fast-Moving Consumer Durables (FMCD) sector are emerging beyond metros, with tier-II cities accounting for 22 per cent of total FMCD job postings, according to a report on Monday. The report by CIEL HR showed the emergence of new consumer markets beyond metro hubs.

It also demonstrated consistent hiring momentum, with a cumulative 30 per cent increase from May 2023 to May 2025.

“This shift is driven by rising consumer interest in white goods such as cooling appliances, inverters, and home electronics across non-metro markets. The trend signals both geographic diversification of hiring and the emergence of new consumer markets beyond metro hubs,” the report said.

Notably, the report highlighted the low representation of women in manufacturing, sales, and technical roles due to long-standing structural barriers. Despite the strong growth trajectory of the FMCD sector, women make up only 9 per cent of the workforce -- one of the lowest among major sectors.

“The FMCD sector is at a critical inflection point where diversity can drive significant competitive advantage. Companies that proactively address this low participation rate of women in their workforce will not only access a wider talent pool but also benefit from diverse perspectives that fuel innovation and better consumer understanding, particularly as women influence the majority of consumer purchasing decisions,” said Aditya Narayan Mishra, Managing Director and CEO of CIEL HR Services.