Tanla forges an exclusive partnership with Truecaller

Tanla Platforms Limited on Monday announced that it has entered into an exclusive partnership with Truecaller at MWC'22, Barcelona. Under the partnership, Truecaller Business Messaging will be exclusively powered by Tanla's Wisely CPaaS platform.

Wisely is one of the world's largest blockchain-enabled CPaaS platforms, secured by e2e cryptographic encryption. The partnership between these two best-in-class technology innovators will provide distinctive digital experiences for customers via a secure, reliable and user-friendly platform.

Truecaller, as the leading global platform for verifying contacts and blocking unwanted communication, brings with it a wide array of advanced messaging capabilities and a strong base of 300 million monthly active users.

The aim is to help businesses reach out to their customers with relevant messages that include rich media and engaging content. Business messages can include images, video, location pins and even documents while at the same time offering benefits for businesses like lower costs, faster deliveries and better analytics, unlike traditional SMS services.

Nami Zarringhalam, Co-founder of Truecaller, said "Our partnership with Tanla is a step ahead to offer a simple and effective communication platform for businesses. Tanla and Truecaller will bring in critically important capabilities and is a partnership of two leading companies bringing their innovation platforms together to help enterprises connect with their customers with content that matters. It overcomes the drawbacks of traditional communication solutions and has the potential to transform the digital engagement landscape. We are committed to deepening this partnership as we expand ahead and hope to serve our users better"

The rich user interface will offer both one and two-way communication capabilities with a diverse set of functionalities including phone numbers, hyperlinks and delivery & read receipts. Advanced media features like images, video, location, and document sharing functionalities have been incorporated to make it a best-in-class user experience and will no doubt also result in increased conversion and higher RoI for brands. In addition, the solution is a plug-and-play cloud model which ensures easy scalability.

"The Wisely - Truecaller business partnership is another step in our pursuit to provide best-in-class solutions to our enterprise customers. Together with Truecaller, we are enabling enterprises to create more relevant, secure and rich digital experiences with a personal touch. We are thrilled to partner with Truecaller and are confident of achieving impact at scale" said Uday Reddy, Chairman & CEO of Tanla Platforms Limited.

Wisely- Truecaller is witnessing excellent momentum having already onboarded marquee customers such as leading private banks, DTH providers, retail stores etc. for their early access program and who have expressed their enthusiasm on partnering on this journey. The solution is relevant across all customer-facing industries such as banking, e-commerce, travel, retail and other digital services.

Tanla and Truecaller are confident that this partnership marks the beginning of a newS era of digital engagement which will bring brands and users closer.