Haier bets on smart home solutions

Launches 83 new products including ACs, refrigerators, washing machines

Haier, a leading MNC in home appliances and consumer electronics, launched 83 products across categories along with its plans to spearhead the IoT era in the home appliances industry.

Augmenting its product range in major categories such as, refrigerators, air conditioners, washing machines, LED TVs and others, Haier is propelling its 2020 vision to strengthen its commitment to the Indian market.

The launch event which was held in Hyderabad showcased Haier's smart home solutions across categories. With the expansion of its product portfolio to smart home solutions, the brand expects to continue its high growth momentum across categories in the future and serve the growing customer base across India.

The products showcased at the launch event include air conditioners, washing machines, refrigerators, televisions, microwaves, deep freezers and water heaters.

Some of the key products powered by IoT and AI included Android and Google certified smart LED TVs, Wi-Fi enabled washing machine, the new clean cool range of ACs with the largest indoor unit in the industry and smart refrigerators with an in-built LED screen installed in the door, among others.

Eric Braganza, President, Haier Appliances India, said, "the home appliances industry has ushered in an era of IoT and new technologies where customers are looking for products that provide a connected and a holistic new age experience.

At Haier, we are committed towards delivering products that seamlessly align with our motto of Inspired Living and adds convenience to the everyday lives of users".

Haier is planning to further strengthen its customer base through an extensive retail network of large format stores, multi-brand outlets and a robust dealer network across India. At present, the company has a strong network of 20,000 dealers across India, in which around 2,000 are direct dealers and 18,000 indirect.