Forever opens 2nd store in Hyd

Hyderabad: Forever 21 India, a fast fashion brand, on Wednesday opened its second store in the city. Along with their label of collection, this place will also house clothing line from fashion icons Kendall and Kylie.

Rahul Jhamb, Business Head, Forever 21, said, "Spring 2019 brings with it an exciting array of fresh concepts like Pop and Play introduces an abundance of stripes, Palm Beach collection gives a fresh 80's inspired look, Port Bleu line of clothing highlights longline silhouettes, Ground Force features updated camouflage, utility and cargo styles and Sunset collection features prints with varied shapes.

Besides donot forget the wide range of apparels and accessories designed by the Jenner sisters themselves, exclusivelyavailable atselect Forever 21 stores."He further said that itsfirst store at Forum Mall in the city is getting a makeover, hence the second outletwould make available the merchandise for their customers.

The store was launched by Bollywood actor Siddhant Chaturvedi. Forever 21 is a California-based brand, in which Aditya Birla Fashion and Retail Limited has acquired the India rights of online and offline network.