Tata EV bookings triple, gears up for festive season

New Delhi: Tata Motors Passenger Vehicles Ltd is gaining market share in the electric vehicle segment and has seen a three-fold increase in EV bookings over the last six months, even as production capacity is restricting its ability to fully capitalise on the strong demand, according to a senior company official.

In an interview, Tata Passenger Electric Mobility Ltd, Chief Commercial Officer Vivek Srivatsa said, "If you see the last two three months, we are actually gaining market share every month. So it is the other way round, and in fact, in the last six months, the gap between us and the number two player has increased. And I would also publicly state that we had three 3x growth in bookings for EVs, and we are only restricted by our production capability".

Tata Passenger Electric Mobility Ltd is a part of Tata Motors Passenger Vehicles Ltd Group. "I think consumers are increasingly confident of our products, and we have the widest product range, providing EVs to all kinds of different use cases," he said. The company is also expecting a strong festive season, with Srivatsa saying the current momentum could make September-December the industry's largest-ever quarter.

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