Mrida’s “Earthspired” organizes an All India Recipe Contest for Nutritionists and Dieticians to raise awareness about Millets

The contest elicited a great response from the target group with the post reaching over 25000 relevant people over social media 

Mrida’s Health and Wellness brand “Earthspired," in association with Nutrify and NII (Nutritionists in India), organised an All India Recipe Contest for nutritionists and dieticians in January 2019 with Millets as the main ingredient. The contest is being judged by Mr. Ryan Fernando, Dr. Geeta Dharmatti and Chef Sandeep Kalra, who will declare the winners on 15th of February. The winners will take away hampers from Earthspired, a membership to Earthspired’s Health and Wellness Partner Programme and surprise gifts from the judges. 

“Earthspired focuses on using the goodness of Millets in our everyday health and nutrition Our All India Recipe contest received very good response from nutritionists / dieticians and people who believe that healthy ingredients can make a tasty meal too. This showcased the relevance and credibility of good eating habits and healthy food. The broader goal of the contest is to raise awareness about the extremely nutritious variety of millets that have been a part of all traditional Indian palates," says Ms. Iksha Chhabra, Nutritionist and Business Head, Earthspired.  

This contest required the contestants to use any kind of millet, a combination of millets, or any Earthspired product as the central ingredient. Each contestant could create a sweet or savoury dish with the millets, but it had to be healthy as well as tasty. Each contestant was required to provide the nutritional information of their dishes.  

The illustrious background of the judges added to the interest of the contestants:

●       Ryan Fernando is the nutritionist to two Guinness World Record holders and  2 Olympic gold medal winners. Mr. Fernando is a nutritionist to celebrities like Aamir Khan and Chiranjeevi as well as sports persons like Robin Uthappa, Harbhajan Singh and Sharmila Nicollet. Mr. Fernando is also the Founder & CEO of QUA Nutrition Signature Clinics - India’s largest chain of nutrition clinics. 

●       Dr. Geeta Dharmatti is the Chief Nutrigenomic Counsellor of Gene Support as well as the Founder and Director of Geeta NutriHeal Consultancy. She is an Executive Member of the IDA (Indian Dietetic Association) and an Associate Professor and PhD Guide at Nutrition Tilak Maharashtra Vidyapeeth. 

●       Chef Sandeep Kalra is the Executive Chef at Trident, Gurgaon. He is a celebrated chef and has opened several gourmet restaurants across the Oberoi chain. He also won the prestigious "Most Innovative Chef of the Year 2018” award received from BBC in collaboration with Callebaut.  

This event aimed at bringing together the nutritionists of the country and making them aware of the versatility and nutritious value of our ancient grains. The contest also aimed to create awareness — which would lend to strengthening and supporting our farmers to grow grains that are significantly more economically viable, environmentally friendly and healthier than rice and wheat.