Women Should Buy Iron instead of Gold on this Diwali: Watch this ad
'Dhan Theraas' means the wealth money. This festival, which is famous in Hindi, is all about purchasing gold on the day. A company called DSM, however, called for women not to buy gold instead get some iron, which is a crucial element for woman.
DSM has launched a campaign called 'Nutrition-Sustainable Healthy Living' under the name Project Pratyadhan. Made an ad showing a woman who eats foods that are rich in iron. The company is advertising that this iron is worth more than gold.
Many women die of anemia in India. According to the National Family Health Survey-2018, fifty-three percent of women in our country are diagnosed with anemia, This is why the company is promoting the idea that women should reduce their exposure to gold and eat more of the iron-rich watermelons, corn and other ingredients for health protection from this Dhan Teras festival.