Filmfare Awards South 2019-2021 to be held in Bengaluru in March

Bengaluru: Filmfare Awards South- the most sought-after awards honouring cinematic excellence from South India is back with its 2019-2021 edition. This year, the awards night promises to double the excitement as the Filmfare Awards South celebrations will be spread over two consecutive nights - once exclusive night reserved each for movies released in 2019 and 2020-2021.

As the popularity of the film industries down south grew, Filmfare widened its sphere to include artistic and technical excellence from Telugu, Tamil, Malayalam, and Kannada films. While the thought of winning a Black Lady has been alluring ever since its inception in 1954, the Filmfare Awards South became an independent event in 1972. The event has become bigger and more successful with each passing year and the association with Kamar Film Factory is a testimony of Filmfare's commitment to the South film industry.

Talking about the upcoming edition of the awards, Deepak Lamba, CEO of Worldwide Media, said, "The Filmfare Awards South have become the most prominent awards given for Tamil, Telugu, Malayalam, and Kannada films in India. The grandeur associated with the platform has inspired every artiste of the South Indian Film fraternity to display their camaraderie and showmanship at the awards night. The upcoming edition of the Filmfare Awards South promises to be bigger and better than ever and we are happy to associate with a leading name in the South Indian film industry, Kamar Film Factory. We look forward to a fruitful association and celebrating the talent together.

The Filmfare, Editor, Jitesh Pillaai said, "The Filmfare Awards South night is a special one- with the best performances felicitated and the several foot-tapping numbers performed during the ceremony. It is a riot of vibrant colour, thumping music and excited fans as they see their favourite stars take the stage by storm."

The Founder, Kamar Film Factory, Kamar said, "There are no two ways about it- Filmfare Awards South is one of the most awaited events in the entertainment circuit of South India. It was dearly missed last year, but we're excited that this time it is spread over two days, giving every release from 2019 to 2021 a chance to win the recognition they deserve. I'm eagerly looking forward to this."

The popular pan-Indian actress Pooja Hedge said, "For anyone in the entertainment industry, a Filmfare Award is always an aspiration and also a huge inspiration to keep doing better work.

I'm truly grateful to Filmfare Awards South for encouraging all of us to break out of the ordinary and deliver stellar performances for the audience."

The Filmfare Awards South press conference was also attended by veteran Kannada actress Tara Anuradha.Filmfare Awards South 2019-2021 welcomes Tamil, Telugu, Malayalam and Kannada films released in 2019, 2020 and 2021, respectively.

The award ceremony will be held in Bangalore in March 2022.