Sustainable practices–II: Green packaging helps elevate user experience

Glass packaging is an excellent option for environmentally conscious businesses. Its ability to be recycled endlessly helps cut down on waste, as crushed glass can be repurposed into new bottles repeatedly. Additionally, reusable glass containers can be used beyond just one occasion, further lessening their environmental impact.

New innovations, such as customised on-demand packaging solutions using 3D printing, drastically reduce waste and resource use; showcasing the potential of technology in advancing sustainable packaging practices.

The integration of technologies such as the Internet of Things (IoT) into packaging represents a significant advancement in sustainable development. This approach allows for real-time inventory tracking, temperature monitoring, and direct customer interaction through mobile apps.

The benefits are multifaceted; smart packaging enhances supply chain efficiency by reducing waste and also elevates the user experience. Consumers can easily access information about product freshness and authenticity. The seamless integration of technology and sustainability has a big role in minimising the environmental impact of packaging.

Brands are therefore looking at minimalist packaging designs for a combination of strong aesthetic appeal and support for the environment. They cut down on the need for extra material, reduce energy use and preserve resources.

Two main drivers support the adoption of sustainable packaging – regulations and demand. Governments worldwide are tightening restrictions on plastic pollution and promoting sustainable packaging. Consumer demand for environmentally friendly products is equally important, pushing businesses to adopt sustainable packaging to stay competitive and satisfy customers.

This shift opens new markets and fosters innovation and collaboration among stakeholders to develop cost-effective and eco-friendly packaging solutions. This collective effort by businesses, governments, and consumers aims to create a circular, sustainable, and regenerative economy.

Intelligent packaging, which provides real-time information on product freshness, origin, and environmental impact, represents a promising development. This technology also helps in effective recycling. Sustainable packaging requires a systemic change to ensure the entire lifecycle is environment friendly. Businesses adopting eco-materials can reduce waste, save resources, combat global warming, and meet regulatory and consumer expectations. This shift is both an environmental necessity and a strategic business move.

(The author is CEO, AGI Greenpac)