‘Lal Salaam’ dull promotions creating tension in fans

The anticipation for Superstar Rajinikanth's special appearance in his daughter Aishwarya Rajinikanth's upcoming sports drama, "Lal Salaam," is generating widespread excitement. Set to hit screens on February 9, 2024, this much-anticipated film features Vishnu Vishal and Vikranth in key roles.

Despite being backed by the esteemed Lyca Productions, a banner of significant repute, there appears to be a lack of vigor in promoting the Telugu and other language versions of "Lal Salaam," which are scheduled for a simultaneous release with the Tamil version. While the Tamil trailer was unveiled last night after a couple of delays, information about the release of the trailer in Telugu and other languages is conspicuously absent.

The relatively subdued promotional efforts for a film featuring the iconic Rajinikanth have raised industry eyebrows. Fans in the Telugu states are expressing disappointment with the perceived lack of attention from the "Lal Salaam" team. Notably, the absence of a Telugu press meet further underscores the team's oversight in catering to the diverse audience base.

The film boasts a stellar cast, including eminent figures such as Kapil Dev, Jeevitha Rajasekhar, and Nirosha, portraying significant roles. With the acclaimed AR Rahman as the music director, "Lal Salaam" has piqued the interest of audiences who eagerly await its release. However, there is a collective hope among fans that the promotional efforts for the Telugu and other language versions catch up with the stature of the project before it graces the silver screen.