Himani Mishra, MD - Brand Radiator
Amidst various impediments like gender bias, laxity of work life balance, dearth of talent pool in tech due to factors like brain drain leading to mass exodus, insufficiency of support networks and minimal representation, I've always guarded myself with the Pareto Principle, where 80 % of the productivity is the outcome of 20 % of invaluable inputs, be it in the form of supreme diligence or maintaining a tranquil mindset at the times of diversity. Additionally, I've resorted to technology for many of the complications that keep arising to muddle my goal. It's my advice to all the women out there, to bring unique perspectives and innovative ideas to the business world, create jobs, and help drive economic growth. Although the gender gap in digital technology has narrowed considerably in comparison to the past, there is still a tremendous opportunity to close the gap and eliminate gender bias in the specific field."
For example, only 25 percent of women are less likely to use the mobile internet than their male counterparts. With the government on our side and our collaborative efforts, we can bring about a change that will be worth observing. Effective policies such as "The She Innovates Global Program" and policies encouraging more women to pursue STEM fields of study so that they can pursue technology as their primary contribution to the economy play a significant role in the development of the economy. To address India's low level of digital literacy, the government launched the Pradhan Mantri Digital Saksharta Abhiyan in 2017 in order to ensure digital literacy. The BRICS CCI has been phenomenal at promoting trade and industry in its member states. This award from BRICS is unique because my company, Brand Radiator, is the first female-led technology company in Bihar's tier-3 state, and it has received such a large recognition, which demonstrates BRICS's intention to identify women working in the field of technology in India's rural areas. I fervently hope that everyone in the digital technology field, regardless of gender, contributes significantly to our economy.