Tanishq ropes in Nayanthara as its new face for South India

Hyderabad: In a bid to further strengthen its strong position in South India, Tanishq, the jewellery brand from the house of Tata's on Monday announced Nayanthara as its new brand ambassador.

The popular and award-winning South Indian actress, apart from featuring in all promotions and campaigns will also talk about the goodness of the brand and relevance of buying pure gold and quality jewellery.

Speaking on the new appointment, Deepika Tewari, AVP – Marketing, Jewellery Division at Titan Company said, "We are happy to rope in Nayanthara as our new brand ambassador for Southern markets.

She brings in grace and elegance that fits perfectly for the brand as we embark a new journey for Southern markets.

South is a key market for Tanishq, and we have aggressive plans to launch new stores, new collections specific for the Southern markets, expand our wedding jewellery line 'Rivaah' for different communities. Nayanthara aptly fits for the brand as she is a popular and iconic cine artist in South."