Sebi should allow bundling of MF with loans

New Delhi: Sebi should allow bundling of mutual fund schemes with other financial products like loans as it can help in creating financial discipline in low income households, an industry body has suggested to the markets regulator.

Bundling, in market parlance, is a marketing method that comprises firms selling several products as a single combined unit mostly for a lower price than they would charge customers to purchase each item separately.

"Mutual fund products mainly through systematic investment plans (SIP) route should be available to investors along with other financial products like insurance and loans.

This will help benefit all the parties concerned and create financial discipline in low income households," FIA Global CEO Seema Prem said.

Prem, who met officials of the Securities and Exchange Board of India (Sebi) a couple of months ago, has suggested this to the markets watchdog.