RIL launches JioMart across 200 cities in India

New Delhi: Billionaire Mukesh Ambani's Reliance Industries has launched an online extension of its grocery business under JioMart brand across 200 cities. The service is being offered in all leading metros (Mumbai, Delhi, Bengaluru and Kolkata), and even in smaller towns like Mysuru, Bhatinda and Dehradun. JioMart is now delivering in more than 200 cities, Damodar Mall, the Chief Executive Officer of Reliance Retail's grocery business said in a tweet.

JioMart last month started a pilot project serving users in three neighbourhoods surrounding Mumbai. Credit Suisse said, "The national roll-out provides customers with a useful alternative to existing players (BigBasket, Grofers) as online grocery orders have spiked, given the fewer store visits".

D-Mart, it said, mentioned that April revenues are down 45 per cent year-on-year as nearly 50 per cent of the stores are shut or have very restricted hours of operation. Therefore, online orders should help offset some of the lower sales in physical stores. CLSA said as of now, the website will only use Reliance's offline grocery supply chain as its backbone and deliver to homes.

"Success at its ongoing beta tests in Navi Mumbai, which also encompasses mom and pop stores and uses WhatsApp as a platform to order, will be later extended to pan-India," it said.

Users can order from a full suite of grocery items by visiting the JioMart website. Products include fruits and vegetables, dairy and baked goods, staples, snacks and branded foods, beverages, and personal and home care.