Peter England launches new store in Telangana State

Hyderabad: Peter England, a menswear brand from Aditya Birla Fashion and Retail Limited, on Tuesday launched its first store at Shadnagar in Telangana.

The brand said that the store is spread across 900 sft and will house over 700 styles ranging from smart casuals, formal shirts, denims, T-shirts and accessories, which starts from a price of Rs 699.

With this launch the brand has 11 stores in Andhra Pradesh and Telangana. Manish Singhai, COO, Peter England, said: "Telangana is an important market for us.

We have received a phenomenal response from our customers over the last two decades which has encouraged us to explore cities beyond metros."

Singhai further said that their first store in Shadnagar is located in the heart of the city and houses over 700 styles. "We have carefully handpicked the best designs keeping in mind the regional taste and sensibilities.

It is fashionable and individualistic with chic interiors, providing not just value for money but a collection of the finest quality apparel," he added.