Orient Electric unveils new inverter air-coolers

Hyderabad: CK Birla Group firm Orient Electric on Wednesday announced the launch of its new range of energy efficient inverter air-coolers powered by ECM (electronically commutated motor) technology, which is claimed to save up to 50 per cent energy.

The company, which is part of the 2.4-bn CK Birla Group, is aiming for 25 per cent market share in the air-cooler segment in the next two years. "Our new range of energy-saving ECMT-powered inverter air-coolers has been developed based on the strong consumer need for energy efficiency with 50 per cent power savings, high-thrust air delivery, silent operation and convenience of control through IoT and voice controls", Rakesh Khanna, MD & CEO, Orient Electric, told the media here. The company which has a market share of 12 per cent currently is eyeing 25 per cent market share in the air-cooler segment in the next two years, he said.

Khanna said the company is gearing up to establish new Greenfield manufacturing plant in southern India which would start with manufacturing of fans and they were in the process of identifying the places and in the process of completing the business plan.