Dr Reddy's unveils diabetic-friendly drink

Hyderabad: Dr Reddy's Laboratories Ltd on Thursday announced entry into the nutrition segment with the launch of 'Celevida' in India.

It is a first-of-its-kind under Dr Reddy's nutrition portfolio and clinically proven to help manage blood glucose levels among Indian patients, the company said.

The brand 'Celevida' is derived from two words 'Celebration' and 'Vida', which means 'Celebrate Life'.

It is available in two flavours Kesar Elaichi and Chocolate, which are taste tested with over 300 diabetics and prediabetics, it said.

M V Ramana, Chief Executive Officer, Branded Markets (India and Emerging Markets), Dr Reddy's Laboratories said, "We are pleased to mark our foray into the nutrition segment with Celevida, which will address unmet nutrition needs of the patients in India."