Digital transformation key for growth

Tata Consumer Products Limited (TCPL) sees 'digital transformation as a key driver' for growth of the company and it is strengthening capability in this area, according to the company's annual report.

The Tata Group firm expects a long term shift in consumer behaviour due to the coronavirus pandemic, while in short term an increase at-home consumption with a reduction in orders for take-out or deliveries is expected.

As part of its strategy, TCPL is innovating with new marketplace models and expects a larger play in the foods and beverages businesses, where TCPL is expanding its portfolio and sharpening capabilities for the longer term.

"We see digital transformation as a key driver for growth and we are strengthening our capability in this area, including a digital platform for commodity buying, enabling the entire supply chain from demand planning to procurement and embedding digital technology and decision-making at the frontline of the sales organisation," said TCPL Managing Director and CEO Suni D'Souza in the company's annual report for 2019-20.

Recently, the company has tied up with several delivery providers and e-commerce partners to enable direct delivery to consumers.

"We are innovating with new marketplace models. We have tied up with delivery providers and e-commerce partners to enable direct delivery to consumers. We are also accelerating our digital agenda to take advantage of the new world realities," he said.