BookMyShow to strengthen sporting events biz

New Delhi: Online entertainment ticketing platform BookMyShow (BMS) said it has seen strong growth in its sporting events category in the last few quarters and it is looking at building more strategic partnerships to further strengthen its position in the segment.

BMS, which has listed over 3,500 sporting events on its platform over the last three years, said it has already sold tickets worth about Rs 350 crore this year.

"While cricket is one of the most popular sports in India, the landscape across sports in general has seen a remarkable growth across categories...BMS' sports vertical has grown tremendously, leading to increased ticket sales and revenues," BookMyShow COO (Live Entertainment) Albert Almeida told.